Survey: Execs Drowning in Content, But Marketers Keep Pouring It On
Though nearly all in-house counsel say information overload a problem, firms plan to create more content – and nearly three-quarters of CMOs say have no documented content strategy. A survey released...
View ArticleTxt Me! Where B2B PR is Going, or, What Inspired Guests at the Critical...
It’s an old question: If a tree falls in a forest and no one’s around to hear it, does it make a sound? But in this era, the more appropriate question might be: If you were there to witness the tree...
View ArticleMore Content, Not Enough Strategy
With Volume Surging, Clear and Documented Direction Becomes More Valuable We live in an age of information overload. And consumers in the world of legal marketing are all too familiar with content...
View ArticleMake It Personal: Fresh Ideas at the Accounting Marketing Conference
The declaration came in a room full of marketers at the Association for Accounting Marketing (AAM) Summit a few weeks ago in Portland, Oregon. And it drew nods from the crowd. “The audit, as we know...
View ArticleWant to Reach In-House Counsel? Here’s How, According to New Study
Content that’s useful, timely, credibly sourced and delivered through headlines conveying why – rather than what – to read will break through. Law firms have made massive investments in content, mostly...
View ArticleWhat the C-Suite Wants: Useful Content, Curated
In the age of information overload, C-level officers are turning to publishers for help sorting through the vast quantities of content coming across their screens — to find the information and insights...
View ArticlePRDecoded Conference: Focus on Relationships in the Digital PR Age
In an ever-evolving digital world, it can be difficult to identify the newest and most effective public relations tools to keep your business relevant and your ideas fresh. Last month, Greentarget...
View ArticleGreentarget Global Group Announces New Client Wins
New relationships underscore increasing demand in agency’s services across earned media, research, content and digital. CHICAGO, December 13, 2018— Greentarget Global Group, a leading...
View ArticleLPSC NextGen Workshop Recap: Writing With Impact
Just 31 percent of C-suite officers rate content created by professional firms as “very good,” and 38 percent find it “barely satisfactory,” according to Greentarget’s 2018 State of Digital &...
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